Our Strategic Approach To Marketing and Advertising

We won’t settle for “cute,” “flashy,” or “silly.”  We don’t believe in just grabbing attention with tricks or gigantic type.  And we won’t copy the style or strategy of your competitors (or anyone else) just because their ads work for them.  Your business is unique, and we work to let your prospective customers know that — to give them a reason to buy from you.

• We help you set your budget, planning it out on a month-by-month basis to maximize the impact your investment will have on your sales — based on your resources, but allocated to maximize timing and reach for your target market.
  
• We assess your target market – helping you zero in on your most likely customers, interviewing your front-line sales and management staff, we’ll help you define and target your market segment.
  
• We’ll develop a unique strategic proposition (USP) for your product, service or business — features and benefits that separate you from your competitors.
  
• We prepare a media strategy to determine the best ways to efficiently reach your target market, including print, broadcast, outdoor, online, direct mail, email, website, and others.
  
• We’ll develop that message into motivational, innovative wording and graphics, to move prospects to take action.
  
• Working with our production partners:
  
  • We’ll get your work printed and mailed (at the lowest available rates).
     
  • We’ll research and have your TV or radio spots produced and get them on air (often with “bonus” spots added).
     
  • We’ll hire the necessary talent, photographers, and website technicians.
     
  • We’ll get mailing, phone number or email lists that fit your criteria.
     
  • We can have your website hosted, and updated with the latest techniques to maximize search engine selection.
     
  • We’ll arrange for usage licenses and copyright clearances.
     
  • Our publicists can get your story into the news and help you develop promotional events.

Or you can have us do any of the parts.